Google Penguin: A Check-Lid On Web Spam

Hardly the spell of Google Panda roll-out is over; another setback comes in for the search engine optimization industry. This time, it is known as Google Penguin. Google borrows the name from a flightless bird of Antarctica which is known to the world as Penguin, a sage-like bird watching everything closely happening all around as if having no knowledge of the distinction between bad and good. Be warned that bird is much cleverer than it is assumed.

Naming of Google Algorithms -A Personal Insight: 

People have now started wondering why these cute, hairy and innocent Panda and Penguin are being brought into playing the role of watchdog on behalf of the search engine big brother. Would not they be happier in their wilderness? Why the Google algorithms are being christened after their names is best known to Google only. However, there could be some light explanations. Google might have chosen the names like Panda and Penguin for its algorithms that are supposed to keep watch on web activities relentlessly in order to draw a similarity with the nature of Panda and Penguin who keep their eyes wide open all the time. Remember the phrase 'Panda eyes' that points out to someone who has had a lack of sleep, resulting in dark circles under their eyes. To expound it in other way, it can be said that animals are the most trusted living beings on the earth. For instance, home security is indisputably best guarded by dogs. Google might have kept this aspect in mind while naming its algorithms.

Target That Google Sets:

What Google actually wants to achieve with introducing Penguin are to safeguard the interests of its users, to improve users' experience and to enhance its usability by putting a foolproof check-lid on the web spamming techniques. If it is, then Penguin is welcome. No animal lover organization should then raise their voice against using animals' name for commercial purposes.

Levity aside. SEO mavens are still under an impression that Google's efforts to check web spamming and search results manipulation practices would eventually succumb to their smarter and 'circumventive' tactics. Someone would come up with methods to dodge notice of these algorithms someday and they would refresh their black hat SEO practices once again. It seems to be a relentless game that would continue to exist till the end-day of the web world. Now, it is to be noticed who of them becomes able to win over the game.

That ethics survive all attacks is universally true. To be honest, there is no denying of the fact that Google would come to be a winner at the end of the game. The intention of this search engine is very clear and stands to support only those practices defined by ethics. It does never appear to be having any hidden plan to ban SEO altogether as apprehended by many optimization professionals. It wants to promote ethical SEO practices instead.

This is why algorithms like Panda and Penguin are being introduced in order to keep relentless watch and control over the optimization activities across the web. They would monitor if the terms of service as stated by Google regarding use of contents, keywords, and linking methods are being observed to the letter by the optimization professionals or not. If any of them are found out to be non-compliant with the Google's terms of service, they would be duly penalized. Majority of web pages have already been hurt in terms of their rankings due to the surge of these algorithms.

What Google Wants From Optimization Professionals:

i) Original Contents, including image contents and text contents

ii) No keyword stuffing

iii) No use of unethical link schemes that help propel sites' rankings higher

iv) Better user experience by returning higher quality sites in search results

v) Minimum use of industry jargons in contents

vi) Only white hat SEO methods be used

vii) Fulfill information needs of web users

viii) Reduce web spam counts to zero

Any attempt to fill out Google's archiving system with spam information would get a harsh bounce. Penguin would just brush them aside and view them as crap contents. However, it is now at least clear that Google doesn't want SEO perish altogether. What it wants is to wipe out bad optimization practices that aim to enhance rankings of their target web pages through promiscuous practices.

Stop spamming the web and refrain from manipulating the Google search results by violating proper keyword-use ratio and link schemes. If white hat methods are followed fully, Google Penguin won't penalize sites by devaluing their page ranks. It would reward instead. One thing is palpably true that search engine results pages (SERP) after Panda impact are far better than never before. Internet is expected to be free from all spammed information with Penguin algorithm advent.

Article Source: http://EzineArticles.com/7065322