Google stands firm
to fight back black hat SEO practices. It vows not to let its search results
spammed with egregious and crap contents. To reach its mission, Google has
introduced Penguin algorithm. With the introduction of the Penguin, tracking
system to distinguish 'black hat web-spamming practices' from 'white hat
practices' would further be bolstered in the aftermath of the Panda update.
There are several
SEO shortcuts and methods that help rank undeserving web pages higher. This
might not work anymore. An aquatic, flightless and feathery bird of Antarctica
has been brought out to keep watch on search engine optimization activities. It
would keep tab over whether the websites are using original contents that can
provide great user experience, using lesser amounts of industry jargons and
fulfilling information needs of users.
5 Prime Roles of the Penguin:
i)
Stop aggressive black hat web-spam tactics to manipulate search engines
ii) Scrutinize originality of website contents and promote
high-quality contents
iii) Increase ranking of those pages that provide great user
experience
iv) Look if the sites are using too many industry jargons
v)
Give higher ranks to faster sites with better crawl-ability
Post-Penguin Scenario & Webmaster's
Role:
Penguin would
reward higher quality sites with greater search visibility and reduce the
rankings of those sites with cheap contents. Linking tactics to pages with 'no
relevant information' would no longer be able to influence search engine
mechanisms after the arrival of the Penguin.
That is why
webmasters are asked to present those contents (both image-contents and
text-contents) that are nearer to the understanding of the common users. They
need to cease themselves from appeasing search engine algorithms. The contents
that users find friendly and useful need to be used in the web pages instead.
Penguin would penalize the sites which contain fake and copied contents and
allow manipulative search engine optimization practices.
Post-Penguin Apprehension:
Post-Panda
scenario fueled an apprehension of an ensuing end of the search engine
optimization industry. Then, Penguin came. It aggravated the fear further. Many
of the SEO professionals started to think that Google was out to put an end to
the SEO industry altogether, thereby finishing SEO as a career-line.
Honestly speaking,
this big brother of search engine community (as per the numbers of web
searchers) has no such intention at all. What's intended is that optimization
professionals must ensure elimination of all types of 'black hat practices',
such as extensive keyword stuffing and link manipulations.
Google instructs
the webmasters not to try to manipulate and mislead its algorithm texture.
Rather, they should focus to improve the usability of their sites, create
original contents and build faster sites. In doing so, both web users and
search engines would get greater user experiences. Page ranks would then
automatically get improved.
Conclusion:
The intention of
Google is now very clear. It has no ill-feeling against SEO altogether. What
webmasters are asked to follow are the terms of service of this search engine
that plainly speak of allowing 'white hat' optimization practices only. If it
becomes successful in achieving its mission, it would definitely be good for
common web users because they would then land directly and quickly on those web
pages that have truly relevant information they have been browsing for. It
would also increase user experience of using Google as a search medium
optimally. So, when this is the focus and it is all about enhancing quality of
the search results, it is also a responsibility of the optimization
professionals to extend their cooperation in this regard.
Article Source:
http://EzineArticles.com/7060794
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