SIRI: Is It A Poser For SEO?

SIRI: A Voice Recognition App

Neither conventional staircase nor core marketing process is yet out of scene despite the coming of their tech-enabled avatars. What developers of technologies aim to achieve through perpetual development process is streamline and automate their current ways of working. Likewise, a voice recognition application, named SIRI, might have been introduced.

With the introduction of SIRI through iPhone 4S, one thing is now clear that a whole lot of things related with the web is going to be evolved, making many a thing much more convenient and easier than never before. Presently, SIRI is startling its users with allowing them doing the following things:

i) Sending emails

ii) Writing texts

iii) Updating calendar

iv) Setting up reminders

v) Checking weather

Though users of it were previously skeptical about its outputs, they soon began to perceive its excellence. SIRI is now being seen as a serious voice recognition app, making web-use experience much more convenient. For instance, locating an address of a hotel in a city precisely, quickly and conveniently, or calling a cab has become as simple as dreaming of a thing! Users need to simply instruct the application via their voice.

However, if the users of SIRI consider her to be their personal assistant in light of this discussion, they won’t be wrong. But, SIRI is gradually coming out of its mere ‘personal assistant’ label and becoming a necessary hand-held gadget. Predictably, world is restless to give a grand welcome to SIRI because of the following reasons:

1) Search is entirely voice driven.

2) Instantaneous results are produced in response to a query.

3) Users need not to supply search-words or keyword phrases to the search engines in writing.

Under these considerations, there have come some apprehensions.

a) Will SIRI phase search engines out gradually?

b) Will SIRI put search engines in soup?

It is difficult to say in a word. However, there are some possibilities that are intensifying the spell of apprehension. But, one thing everyone ought to be sure of that the search engines are never to die down, nor is their significance going to get belittled.

What is expected in the aftermath of SIRI advent is SEO or search engine optimization strategy is going to get hurt. It is not that the affect would be all pervasive all the same. Rather it would be partial, chiefly affecting the local SEO.

Regarding the SIRI impact on search engines, SIRI might influence ‘web users’ behavior’ considerably. SIRI does not rely on Google search results like Android-based application. She retrieves them from Yelp. However, Google knows as to how to adapt to changing web user behavior.

SIRI impacts might be on SEO strategies. Unless they adapt and change time to time with the evolution of such apps like SIRI, they would lose their sheen in some areas of optimization. This time the local search area is likely to get affected. Here are some possibilities that could happen if SIRI is left free and uncontested.

1. Web users would bypass the use of search engines. They would simply ask SIRI for any information, such as ‘giving details of a restaurant or guiding to an address’, etc. and she would come up with relevant results based on user’s current location. SIRI now collects data from Yelp. This trend seems to be a poser for SEO, especially for local SEO. With this app being voice-driven, users don’t need to start searching with keyword phrases. If the significance of keyword use is dented, then SEO would definitely get hurt.

Inference: Is SEO based on Keyword optimization wholly? Isn’t it about providing reputation management and solution to a website? If yes, then SEO is there to stay forever.

2. Local business would focus more on optimizing their business in their local territory, leaving aside optimizing their site globally. Consequently, Yelp, Foursquare, Facebook, Google places, or Epinions would get priority.

Inference: This does not mean minimization or elimination of SEO altogether. However, SEO strategies need to be revamped accordingly, taking users’ behavior into consideration. Internet marketing strategies are doing it always.

3. Pay-per-click (PPC) campaign would significantly get hurt and be irrelevant as SIRI users would bypass search engines. So, if an SEO strategy is involved in driving web traffic through this, it would work no longer.

Inference: This inorganic SEO strategy is promoted by search engines themselves. They get paid for advertising the brands. Search engines are never going to stop their earnings, thereby rubbishing the possibility of the elimination of this SEO strategy.

4. It is apprehended that social media marketing concept would largely get affected due to the disappearance of subjective or personal reviews. Social media sites would depend more on objective reviews.

Inference: Such apprehension seems to be utterly senseless because social media sites are chiefly interactive. They bring people close, let them exchange their views or opinions about anything, or let them run their business indirectly. Users would rely more on personal reviews.

Conclusion:

Software can never be an all-pervasive solution. It must have limitations too. If you remember the examples given in the very first paragraph, you would then definitely understand having limitation is integral part of any software however intelligent it is. Basic system will always be there underlying a latest version of the system. For instance, conventional marketing still reigns even in the age of web marketing! 

Google Penguin: A Check-Lid On Web Spam

Hardly the spell of Google Panda roll-out is over; another setback comes in for the search engine optimization industry. This time, it is known as Google Penguin. Google borrows the name from a flightless bird of Antarctica which is known to the world as Penguin, a sage-like bird watching everything closely happening all around as if having no knowledge of the distinction between bad and good. Be warned that bird is much cleverer than it is assumed.

Naming of Google Algorithms -A Personal Insight: 

People have now started wondering why these cute, hairy and innocent Panda and Penguin are being brought into playing the role of watchdog on behalf of the search engine big brother. Would not they be happier in their wilderness? Why the Google algorithms are being christened after their names is best known to Google only. However, there could be some light explanations. Google might have chosen the names like Panda and Penguin for its algorithms that are supposed to keep watch on web activities relentlessly in order to draw a similarity with the nature of Panda and Penguin who keep their eyes wide open all the time. Remember the phrase 'Panda eyes' that points out to someone who has had a lack of sleep, resulting in dark circles under their eyes. To expound it in other way, it can be said that animals are the most trusted living beings on the earth. For instance, home security is indisputably best guarded by dogs. Google might have kept this aspect in mind while naming its algorithms.

Target That Google Sets:

What Google actually wants to achieve with introducing Penguin are to safeguard the interests of its users, to improve users' experience and to enhance its usability by putting a foolproof check-lid on the web spamming techniques. If it is, then Penguin is welcome. No animal lover organization should then raise their voice against using animals' name for commercial purposes.

Levity aside. SEO mavens are still under an impression that Google's efforts to check web spamming and search results manipulation practices would eventually succumb to their smarter and 'circumventive' tactics. Someone would come up with methods to dodge notice of these algorithms someday and they would refresh their black hat SEO practices once again. It seems to be a relentless game that would continue to exist till the end-day of the web world. Now, it is to be noticed who of them becomes able to win over the game.

That ethics survive all attacks is universally true. To be honest, there is no denying of the fact that Google would come to be a winner at the end of the game. The intention of this search engine is very clear and stands to support only those practices defined by ethics. It does never appear to be having any hidden plan to ban SEO altogether as apprehended by many optimization professionals. It wants to promote ethical SEO practices instead.

This is why algorithms like Panda and Penguin are being introduced in order to keep relentless watch and control over the optimization activities across the web. They would monitor if the terms of service as stated by Google regarding use of contents, keywords, and linking methods are being observed to the letter by the optimization professionals or not. If any of them are found out to be non-compliant with the Google's terms of service, they would be duly penalized. Majority of web pages have already been hurt in terms of their rankings due to the surge of these algorithms.

What Google Wants From Optimization Professionals:

i) Original Contents, including image contents and text contents

ii) No keyword stuffing

iii) No use of unethical link schemes that help propel sites' rankings higher

iv) Better user experience by returning higher quality sites in search results

v) Minimum use of industry jargons in contents

vi) Only white hat SEO methods be used

vii) Fulfill information needs of web users

viii) Reduce web spam counts to zero

Any attempt to fill out Google's archiving system with spam information would get a harsh bounce. Penguin would just brush them aside and view them as crap contents. However, it is now at least clear that Google doesn't want SEO perish altogether. What it wants is to wipe out bad optimization practices that aim to enhance rankings of their target web pages through promiscuous practices.

Stop spamming the web and refrain from manipulating the Google search results by violating proper keyword-use ratio and link schemes. If white hat methods are followed fully, Google Penguin won't penalize sites by devaluing their page ranks. It would reward instead. One thing is palpably true that search engine results pages (SERP) after Panda impact are far better than never before. Internet is expected to be free from all spammed information with Penguin algorithm advent.

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Google Penguin: The Algorithm Aims To Fight Back Web Spamming SEO Practices

Google stands firm to fight back black hat SEO practices. It vows not to let its search results spammed with egregious and crap contents. To reach its mission, Google has introduced Penguin algorithm. With the introduction of the Penguin, tracking system to distinguish 'black hat web-spamming practices' from 'white hat practices' would further be bolstered in the aftermath of the Panda update.

There are several SEO shortcuts and methods that help rank undeserving web pages higher. This might not work anymore. An aquatic, flightless and feathery bird of Antarctica has been brought out to keep watch on search engine optimization activities. It would keep tab over whether the websites are using original contents that can provide great user experience, using lesser amounts of industry jargons and fulfilling information needs of users.

5 Prime Roles of the Penguin:

i) Stop aggressive black hat web-spam tactics to manipulate search engines

ii) Scrutinize originality of website contents and promote high-quality contents

iii) Increase ranking of those pages that provide great user experience

iv) Look if the sites are using too many industry jargons

v) Give higher ranks to faster sites with better crawl-ability

Post-Penguin Scenario & Webmaster's Role:

Penguin would reward higher quality sites with greater search visibility and reduce the rankings of those sites with cheap contents. Linking tactics to pages with 'no relevant information' would no longer be able to influence search engine mechanisms after the arrival of the Penguin.

That is why webmasters are asked to present those contents (both image-contents and text-contents) that are nearer to the understanding of the common users. They need to cease themselves from appeasing search engine algorithms. The contents that users find friendly and useful need to be used in the web pages instead. Penguin would penalize the sites which contain fake and copied contents and allow manipulative search engine optimization practices.

Post-Penguin Apprehension:

Post-Panda scenario fueled an apprehension of an ensuing end of the search engine optimization industry. Then, Penguin came. It aggravated the fear further. Many of the SEO professionals started to think that Google was out to put an end to the SEO industry altogether, thereby finishing SEO as a career-line.

Honestly speaking, this big brother of search engine community (as per the numbers of web searchers) has no such intention at all. What's intended is that optimization professionals must ensure elimination of all types of 'black hat practices', such as extensive keyword stuffing and link manipulations.

Google instructs the webmasters not to try to manipulate and mislead its algorithm texture. Rather, they should focus to improve the usability of their sites, create original contents and build faster sites. In doing so, both web users and search engines would get greater user experiences. Page ranks would then automatically get improved.

Conclusion:

The intention of Google is now very clear. It has no ill-feeling against SEO altogether. What webmasters are asked to follow are the terms of service of this search engine that plainly speak of allowing 'white hat' optimization practices only. If it becomes successful in achieving its mission, it would definitely be good for common web users because they would then land directly and quickly on those web pages that have truly relevant information they have been browsing for. It would also increase user experience of using Google as a search medium optimally. So, when this is the focus and it is all about enhancing quality of the search results, it is also a responsibility of the optimization professionals to extend their cooperation in this regard.

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Benefits of Performing Physical Exercise

Do you know you can lose two years of your life with your waistline exceeding your chest size every inch? If you are aware of it, then you must also agree that performing physical exercise on regular basis can give you a solid solution to this silent-killing phenomenon. To remain physically fit means to help your body maintain, repair, and improve itself to an amazing extent. Let's dig into other benefits of performing regular physical exercise.

What does physical fitness mean?

Physical fitness is basically the ability to perform daily tasks efficiently and alertly, with energy left over to enjoy free-time activities and to meet emergency demands. It is closely linked to the performance of lungs, heart, and muscles. Mental alertness and emotional stability are also achievable properties by doing physical exercise daily since what human beings do with their bodies also affects what they can do with their minds.

Necessity of stronger abdominal muscles:

Proper functioning of digestive system is very necessary for a good health. If it is weak, it can eat away a human body gradually. Its impact is so enormous that movements of trunk and legs, as well as regular working of kidneys, stomach and pancreas can also get affected. Ailing abdominal muscles tend to lose their strength to serve as a kind of natural girdle for these body organs. It may distress lower spine or the back-body structure as a whole. Remember that gaining weight does not necessarily always lead one suffer from abdominal ailments, although it can increase the chances. So, whoever ignores the necessity of maintaining sufficient abdominal strength and proper posture must tend to acquire a pot belly.

Perform it daily:

To maintain a fit body, internally and externally, you must need to do exercise daily. It will help you remain fit and sound. People should grow a habit of doing exercise daily. In these days when bad impacts of pollution, food adulteration and many such things are threatening the life, you must need to find out the ways to check them from affecting adversely. Doing exercise regularly can surely help you in this regard, although habit of taking quality food must need to be accompanied with it. Elderly people as well as ailing ones can also take part in moderate exercise programs under expert guidance only.

Benefits of doing physical exercise daily abound in. If you exercise daily, you can be less prone to suffer fractures. So, ensure that you practice it regularly like brushing your teeth. And, you will grow deep interest in it when you come to know of the benefits of exercise and the risks of being unfit.

Here is the list of benefits of doing exercise:

i) Strengthens mind and body equally

ii) Reduces intensity of blood pressure

iii) Gives protection against diabetes

iv) Makes bones stronger and protects against Osteoporosis

v) Helpskeep ligaments, tendons, and joints flexible

vi) Prevents from gaining weight and helps lose weight, when it works together with good eating habits

vii) Enhances self-confidence and looks

viii) Helps remain active

ix) Promotes a sense of well-being

x) Ensures sound sleep

If you want to start performing physical exercise now, make sure that you are not trying too much soon and also not quitting before you get a chance to experience the rewards of improved fitness. It will be unwise to expect that you could lose the weight overnight or in a few days or weeks you have gained in years of sedentary living. Keep on doing it regularly and give time to it to recover your physical fitness.


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How Probiotics Therapy Is Useful Along With Antibiotics Therapy

Physicians prescribe antibiotics most often to fix the illness faster and want to be seen as expert in their respective fields. But when antibiotics enter the human body system, they start to destroy all living microorganisms at random. These drugs are incapable of deciphering the 'good' bacteria from the 'bad' bacteria and they can produce the worst results eventually, for example it can cause 'gastrointestinal disturbances' or 'florid loose motions'. If physicians prescribe probiotics along with antibiotics, such untoward results can be evaded.

Popping antibiotic pills is very common among patients at large. Physicians know very well of the side effects of these fatal pills. Still, they are to prescribe them for curing their patients more quickly. Perhaps, patients may not also want to wait for longer period to get well. However, general medicines can also help them to come round in a course of time. But, a habit for quick fixing of illness has grown among patients and physicians equally, and getting out of this bad habit is completely an incurable disease. However, when changing a habit is quite impossible, an alternative way-out needs to be found out. Probiotics therapy seems to be the best alternative to check the side effects of antibiotics. The side effects of antibiotics can be significantly minimized if probiotics therapy is recommended in writing in the prescription by the honorable physicians.

What Probiotics are:

'Probiotics' are the live microorganisms. They are considered to be good and benevolent to the host organisms. Antibiotics enter the gastrointestinal system and start killing bad organisms and good organisms indiscriminately. On the contrary, Probiotics guard the good organisms against the brutal killings.

Though the society has not got any pharmaceutical probiotic pills as such till to date, it has got lots of natural probiotics. Fermented milk, curd, Kimchee, pickles, miso soup and many such home-made foods are deemed to be the best examples of natural probiotics, besides the Yakult of OTC range. Some vitamin potions which contain vitamin-C to a large extent can also be taken with the course of antibiotics therapy. But, in all cases, physicians' recommendation in writing is necessary.

Role of Probiotics:

All of these probiotic food items have those microorganisms and they are effective for preserving natural health. Unlike antibiotics which can't identify the good bacteria and the bad bacteria and kill both of them indiscriminately in the gut, probiotic foods can defend the good bacteria from being killed. They always protect the beneficial microorganisms in the intestine, and they can play down the negative impact of antibiotics to a great extent. They care for the body and guard it from invading organisms. Let's know the usefulness of probiotics therapy in brief.

i)             They help to retain natural health and normal body functioning. 

ii)           They help to minimize side effects of antibiotics therapy. 

iii)         They help the good or benign bacteria to survive from getting indiscriminate influences of antibiotics therapy. 

iv)          They help to improve body immunity power. 

v)            They help to prevent diarrhea from occurring during a course of antibiotic.

While antibiotics are responsible for diarrhea or florid loose motion, probiotics can be helpful for guarding the body system from them. So, if probiotic foods are taken along the course of antibiotics, they can help to break down the food for digestion. They can also help to produce lactase enzyme, nutrients and vitamins in the intestine. They will even change acidic environment for baneful bacteria. Children are especially very prone to such aftereffects of antibiotics. As a result, they start to lose body immunity power and grow a degenerative system. So, whenever a child is on a course of antibiotic, make sure that the child is undergoing the Probiotics therapy. A probiotics therapy is equally important for elderly persons. But, patients need to consult their physicians and insist them on prescribing such probiotics therapy along with any antibiotics therapy.

A course of antibiotics can affect normal functioning of a human body system. All the same, the necessity of antibiotics therapy for treating a disease can't be ruled out altogether. But, probiotics therapy can be continued side by side in order to lessen the side effects of antibiotics.

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SEO Metrics: Which Webmasters must be Aware of Them

Aiming to start a Search Engine Optimization project? Looking for an expert SEO Company to hire? Or, do you want to track your website progress? Whichever plan you have in your mind, you must agree with the fact that the use of SEO metrics is a must to succeed in Search Optimization.

Any successful business measures their performances regularly to keep on improving. It is a compulsory task for them. This is why they keep focusing on Key Performance Indices or Metrics and numbers that represent their achievements as well as failures of their businesses to meet targets. So, the axiom of a successful business is "Measure to Improve".

And, this maxim is better applicable in the Search Engine Optimization (SEO) field. In this field of business, powerful search algorithms of various search engines like Google, etc. keep tabs on black-hat practices by shyster. Any web pages optimized through wrong practices are gradually ranked in the recessed region of search pages where website visibility will be a farcical expectation. So, it is compulsory to find out strong and weak, and approved and disapproved SEO methods. If optimization professionals can come up with solid picture, they can truly prove their worth.

However, at the start of a project, before researching one keyword phrase, or adjusting a single meta-tag, SEO experts should require structuring baseline metrics for the website they are working on. So, when it comes to starting an SEO project, you need to do the followings:

i) Start structuring the baseline information

ii) Contract an SEO Company with baseline information

iii) Set a good online marketing target

iv) Align with larger business targets

Prime Search Engine Optimization Metrics:

Here are some top optimization metrics which are very vital for baseline information, SEO targets, and search optimization project tracking.

a) Inbound Search Traffic

b) Pages Ranking in Search Results

c) Ranking Search Keyword Phrases

d) Key Behavioral Data Points

e) Inbound Links

a) Inbound Search Traffic:

The primary objective of any optimization project is to increase traffic from search results. Although traffic alone cannot determine the optimization success; measurement of it is a key factor. So, prior to embarking on an optimization project, make sure you have short-listed specific and long-tail keyword phrases as well as short-tail keyword phrases. For, long-tail keyword phrases give more conversion numbers than short-tail keyword phrases when short-tail keyword phrases draw in more traffic. Sometimes, a website is found out to have good rankings due to its company's brand. All these metrics need to be taken into consideration before embarking on an optimization project. However, the latter one does not have much to do with the success of project's metrics for the site.

b) Ranking Pages in Search Results:

SEO methods aim to step up number of web pages that appear for the desired keyword phrases. There is Search Queries page in the Webmaster tools. You will find a tab labeled as 'Top Pages', which lets you know average page rank of the URL, as well as helps you to know which keywords have led to the current ranking position and how many search impressions they generate. You can save the report by exporting the sheet. However, this report gives a hang to keyword drill-down.

c) Ranking Search Keyword Phrases:

Find out the number of search results and the ranks the website has achieved through keyword phrases. Then, structure a starting line. Most unlikely, available information with Google Webmaster Tool is always complete. Still, they are effective for tracking and trending purposes. You will get to know complete list that includes average search result statistics for keyword phrases in the 'Your Site on the Web Section'. Export of this report as comma-separated file is permissible. Adjust the filters at the top of the page to add all pages. Set date-range to generate month-wise report.

d) Key Behavioral Data Points:

To be precise, this field of metrics is crafty. Report is broadly based on targets of the business and targets of the website. A few examples will help you have a clear picture.

i) Bounce Rates

ii) Demographic and geographic information

iii) Conversion Rates

iv) Pages Viewed and Number of Visits

If optimization jobs aim to drive qualified web traffic who could be converted into potential buyers, then there might be a different anticipation regarding user behavior for that kind of click. Generate the report on the numbers of traffic conversions into buyers.

e) Inbound Links:

In an attempt to enhance page rankings of web pages, a number of SEO techniques are selected. One of them is link building strategy that includes one-way linking, two-way, or three-way linking. Links from other sites to your sites are sought and when obtained, your site can gain higher page ranking boost. Download complete report of'Links to Your Site' from the Webmaster Tools. If you want report of internal links (where two-way linking practice is performed between your site and another site), you can get complete information from 'Your Site on the Web' view of the Webmaster Tools.

There are several other metrics in use. You can use them as per the website design, business requirements and strategies. Their use in proper way will help achieve SEO targets immensely. Now fortunately, all these Webmaster Tools required for these purposes are available in a single page of Google.


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Top 5 Tips To Get A Functional Website Design

An aesthetic and professional web design is the key to the success of an online business. Online business depends mainly on how its online billboard performs in the fields of advertising, marketing, branding, influencing the target client domain and increasing sales. An attractive and highly interactive website that is designed keeping users in mind can fulfill all these objectives by drawing in more numbers of web visitors to the target web pages. The more numbers of web visitors they can attract, the higher chances of business growth they can hope for. So, an effectively good looking and interactive website can ensure a promising online business. Here are some infallible tips that need to be kept in mind while designing a website.

i) Use Effective Multimedia Contents: 

Pictures can speak louder than words. While using images, videos and pictures, make sure that they are truly matching with textual contents. Using images and videos by the side of contents that are utterly mismatching with them will be quite ludicrous. So, if you want a spectacular, effective, creative and interactive website, you must try to use only matching contents and images. While thinking of how to get effective responses from visitors, you may avail of the flash development services. Remember flash templates work better for illustration and interaction purposes. Visitors also love to navigate around websites using flash templates.

ii) Use Simple Fonts, Colors & Contrast: 

The most common tendency among web designers is to use unusual fonts of letters. They should remember that the web texts are meant for the visitors. They like to read a text with convenience, as they like while reading books. In web designing, color and contrast carries much importance. Any extravagance will distract the attention of the visitors. Designers are to remember that unless a web page is visually appealing, visitors would barely find interest in reading them. If you look websites of big corporate organizations, you will see the differences. The background color and the text color of their websites are always in organic contrast. Use of blue, grey, black colors can be very impressive for texts while background color should be in accordance with the color taste of the company.

iii) Use Only Reasonable Amount of Contents: 

Crowding web pages with heavy loads of textual contents, images and videos will delay the process of downloading of the web pages. This will naturally reduce readability also. Keep them as lighter as possible. Remember that a quality web page contains only relevant and succinct amount of contents. Web visitors may obviously like to learn thoroughly about the services you are offering. But at the same time, the description of your services should be crisp, terse and pointed. As per the description, you are to use images and videos for the web pages. Any kind of harangue may cause the visitors leave the web pages without going through the profuse contents and arriving at the core points of the websites. In order to transform web visitors into potential buyers, website environment should be simple and easy to navigate.

iv) Use of Only Functional Navigation Structure: 

Most often, web visitors leave the web pages of the majority of websites in a jiffy or spending barely more than thirty seconds because of the difficulty in navigating their web pages. To ensure flexibility and convenience in web page navigation, you have to place yourself in the seat of a web visitor and till all the web pages thoroughly to check difficulties relating to navigability and eliminate all difficulties summarily.

v) Content is King: 

Content must be the king for a website. The objective of a website is to inform the visitors about the services and solutions that they are catering and about the offers what they might have been looking for. If they can convey the exact messages to them in brief and effectively, then their prime objective of transforming the web visitors into potential buyers will be successful.

With dot com craze having been popular since 1990s, the business market has become over-populated with web design service providers. As a consequent, the picture of the market has become a perfect pandemonium. When a web design company boasts of being the best, another company campaigns saying its qualities are uncontested. But unfortunately, none of them dares to display their true worthiness. Perhaps, this is the game of a business where they are to always bear out the happy profile only and hide their weaknesses. So, if you are thinking of designing website, get it designed only by an experienced professional. They might produce an attractive and functional website for your organization. Still, make sure that you are keeping close tab over the designing of website. Friend, success of an online business depends primarily upon the effective design of your e-billboard. You should be aware of the fact that Internet is the super high-way flanked by thousands of similar websites and where catching the attention of the passers-by (read Web visitors) is quite difficult. Only an effective design can halt them.

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Semantic Search: A Brief Account

Is Semantic Search the next generation search platform? Time is the great master to tell it. If web is to match with the next generation expectations, there needs to be concise way for users to find information and to search the web online. Semantic search stands to probably reach out to such futuristic parameters.

In a word, semantic search seeks to improve search accuracy, with focus on context of search, intent, location, variation of entries, and queries in order to deliver relevant and precise search results. Semantic search, in fact, is the ability of a search engine to determine what you actually mean when you look for something and bring in the search results that do not necessarily match with the entries or words you have entered into the query box. Capacity to understand the content of the web pages is the prime feature of semantic web concept.

Search Engines of Present Days:

Search engines are too much keyword phrase dependent to figure out what a web page is saying all about. For instance, this piece of writing has the word 'semantic', which has been repeated multiple times and the phrase 'semantic search' popping up a number of times in its body. While search engines like Google, etc. see this, it starts guessing that this writing-piece is all about semantic search.

This search process is no doubt working satisfactorily. But sometimes, this search way fetches some rather strange search results. More or less, all of us have come across rather embarrassing search results while looking for something specific. Semantic search engines aim to teach the computer to make out the nuances of search entries and to understand what is on the web page so as to find the better or most relevant search results.

So in semantic search, the aim is fixed to search for what searchers really mean by the entered keyword phrase, and find words and concepts that are verily associated with the searchers' keyword phrase. For example, when searchers search for a phrase containing 'web-design ', what are they actually looking for? Is it computer, or movie, or website design?

A Web 3.0 Concept?

People have started to believe that Web 3.0 will be the semantic web search. When Web 1.0 was about using 'Web as a tool' and when Web 2.0 is about 'integrating the web-users into the Web', the Web 3.0 appears to come to help the Web to better understand the web-users. If people are thinking of semantic web search in this way, they are not logically wrong.

This aims to primarily become better search engine. With its full-use, web browsers and search engines are expected to become able to answer simple queries by mining the web for the answers. Major search engines have already started to use some elements of semantic search.

Impacts of Semantic Web Search on SEO:

A lot of SEO techniques have changed drastically in the recent times in the backdrop of Google Panda roll-out. One thing has, however, remained fairly unabated all the same amid a wave of changes. SEO world is still primarily driven by keyword phrases. Use of keywords in URL structure, meta tagging, links, contents, and in everything of the search engine optimization world is seen. So, keywords are ubiquitous in the SEO field, regardless of the ways taken by SEO experts to slice it. With Panda updates, it was apprehended that there might come a new surge which could tweak and throw all wrong SEO practices.

Anyway, keywords are still relatively prime factor in the SEO practice. Semantic web search seems to add a whole new element to this world, and that is the human element. With its advent, SEO professionals are required to figure out the actual meaning of the keyword they are using and to create content accordingly and specifically. So, outlook to the keyword application for the SEO purposes needs to be changed to live up to the parameters of the semantic search engines. At the same time, keyword relevancy, not semantics, will always be of first consideration for all search engines. Only approach to it is going to change.

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Steps To Do Keyword Research

Keyword Research precedes Website creation and, of course, the start of Search Engine Optimization (SEO) job for a site. Understanding of how to do keyword research or how to start keyword research job is primary necessity for one who intends to brainstorm the complex process. Here are 5 steps that can deliver effective solutions to the process.

Step One:

Identify Your Landing Pages:

Landing pages are usually your Home Page or Doorway Page, and can be some specific internal pages too. They can even be the types of internal pages like general categories, sub-categories, and product pages.

Step Two:

Do Rough Keyword Research:

Once the landing pages and their specific subjects or topics are identified, distinguished and fixed, the next step will be brainstorming. Come up with a short-list of keywords for each page or page type. Just rely on your common sense, and try to imagine how a real customer might look for your products. Try to prepare a list accordingly.

Step Three:

Check Keyword Popularity:

Copy and paste the keywords from your Keyword List in the Google Keyword Tool (GKT). GKT is the most powerful, reliable and important tool in the whole process of keyword research.

(i) It will help estimate the average number of searches for all keywords from the first list and help to find out new keywords.

(ii) Once you have measured the search volume, low-volume keywords have to be cast out.

(iii) Add all keywords hinted by GKT to the list.

(iv) Prepare second list of keywords, and move on.

Step Four:

Do Competitor Analysis:

However, it is the most difficult step. Now you need to expand the list by adding other good keywords and removing the most competitive ones. The main tasks during competitive research and analysis involve as follows:

(i) Discover strong sites and your direct competitors. The first task, namely discovering strong sites and strong direct competitors, is simple. Just "Google" or browse the web to short-list the best keywords from the Second Keyword List and distinguish 3 to 5 (rarely more) strong competitors using data provided by SEO Quake Firefox extension.

(ii) Evaluate your competition for the specific keywords and throw out the most competitive ones, which might not be effective not in terms of ROI (return on investment). This second issue is solved by scanning Google SERPs for particular keywords. Set aside a keyword when old and powerful sites wield influence over them in Top-20 pages.

(iii) Discover good keywords that you have not included in the keyword list yet. The third task is the simplest one. Look for new keywords by following the below-stated ways:

(a) Look through the Meta-Titles and Landing pages of most powerful competitors. There must always be something useful there.

(b) Download the lists of organic and AdWords keywords of your competitors from SEM Rush site.

(c) Scan the anchors of links obtained by Yahoo or program CS Yazzie.

(iv) Prepare the third Keyword List.

Important: SEO Quake summarizes the information from the following services: Compete site (lets you know the amount of traffic), Alexa site (lets you know the amount of traffic), Google site (lets you know the number of pages in the index), Yahoo site (lets you know the number of links to a site), and Domain Tools site (lets you know domain information), etc.

Step Five:

Finalize The List:

Check out the third keyword list once again with Google Keyword Tool (GKT) to cast out the keywords with Low Search Volume (LSV), and again check out them in Google SERPs with turning SEO Quake extension on to see the level of competition; Scan and evaluate their quantity to ensure they are not too numerous. And now start preparing the fourth and final keyword list.

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