SIRI: Is It A Poser For SEO?

SIRI: A Voice Recognition App

Neither conventional staircase nor core marketing process is yet out of scene despite the coming of their tech-enabled avatars. What developers of technologies aim to achieve through perpetual development process is streamline and automate their current ways of working. Likewise, a voice recognition application, named SIRI, might have been introduced.

With the introduction of SIRI through iPhone 4S, one thing is now clear that a whole lot of things related with the web is going to be evolved, making many a thing much more convenient and easier than never before. Presently, SIRI is startling its users with allowing them doing the following things:

i) Sending emails

ii) Writing texts

iii) Updating calendar

iv) Setting up reminders

v) Checking weather

Though users of it were previously skeptical about its outputs, they soon began to perceive its excellence. SIRI is now being seen as a serious voice recognition app, making web-use experience much more convenient. For instance, locating an address of a hotel in a city precisely, quickly and conveniently, or calling a cab has become as simple as dreaming of a thing! Users need to simply instruct the application via their voice.

However, if the users of SIRI consider her to be their personal assistant in light of this discussion, they won’t be wrong. But, SIRI is gradually coming out of its mere ‘personal assistant’ label and becoming a necessary hand-held gadget. Predictably, world is restless to give a grand welcome to SIRI because of the following reasons:

1) Search is entirely voice driven.

2) Instantaneous results are produced in response to a query.

3) Users need not to supply search-words or keyword phrases to the search engines in writing.

Under these considerations, there have come some apprehensions.

a) Will SIRI phase search engines out gradually?

b) Will SIRI put search engines in soup?

It is difficult to say in a word. However, there are some possibilities that are intensifying the spell of apprehension. But, one thing everyone ought to be sure of that the search engines are never to die down, nor is their significance going to get belittled.

What is expected in the aftermath of SIRI advent is SEO or search engine optimization strategy is going to get hurt. It is not that the affect would be all pervasive all the same. Rather it would be partial, chiefly affecting the local SEO.

Regarding the SIRI impact on search engines, SIRI might influence ‘web users’ behavior’ considerably. SIRI does not rely on Google search results like Android-based application. She retrieves them from Yelp. However, Google knows as to how to adapt to changing web user behavior.

SIRI impacts might be on SEO strategies. Unless they adapt and change time to time with the evolution of such apps like SIRI, they would lose their sheen in some areas of optimization. This time the local search area is likely to get affected. Here are some possibilities that could happen if SIRI is left free and uncontested.

1. Web users would bypass the use of search engines. They would simply ask SIRI for any information, such as ‘giving details of a restaurant or guiding to an address’, etc. and she would come up with relevant results based on user’s current location. SIRI now collects data from Yelp. This trend seems to be a poser for SEO, especially for local SEO. With this app being voice-driven, users don’t need to start searching with keyword phrases. If the significance of keyword use is dented, then SEO would definitely get hurt.

Inference: Is SEO based on Keyword optimization wholly? Isn’t it about providing reputation management and solution to a website? If yes, then SEO is there to stay forever.

2. Local business would focus more on optimizing their business in their local territory, leaving aside optimizing their site globally. Consequently, Yelp, Foursquare, Facebook, Google places, or Epinions would get priority.

Inference: This does not mean minimization or elimination of SEO altogether. However, SEO strategies need to be revamped accordingly, taking users’ behavior into consideration. Internet marketing strategies are doing it always.

3. Pay-per-click (PPC) campaign would significantly get hurt and be irrelevant as SIRI users would bypass search engines. So, if an SEO strategy is involved in driving web traffic through this, it would work no longer.

Inference: This inorganic SEO strategy is promoted by search engines themselves. They get paid for advertising the brands. Search engines are never going to stop their earnings, thereby rubbishing the possibility of the elimination of this SEO strategy.

4. It is apprehended that social media marketing concept would largely get affected due to the disappearance of subjective or personal reviews. Social media sites would depend more on objective reviews.

Inference: Such apprehension seems to be utterly senseless because social media sites are chiefly interactive. They bring people close, let them exchange their views or opinions about anything, or let them run their business indirectly. Users would rely more on personal reviews.

Conclusion:

Software can never be an all-pervasive solution. It must have limitations too. If you remember the examples given in the very first paragraph, you would then definitely understand having limitation is integral part of any software however intelligent it is. Basic system will always be there underlying a latest version of the system. For instance, conventional marketing still reigns even in the age of web marketing! 

Google Penguin: A Check-Lid On Web Spam

Hardly the spell of Google Panda roll-out is over; another setback comes in for the search engine optimization industry. This time, it is known as Google Penguin. Google borrows the name from a flightless bird of Antarctica which is known to the world as Penguin, a sage-like bird watching everything closely happening all around as if having no knowledge of the distinction between bad and good. Be warned that bird is much cleverer than it is assumed.

Naming of Google Algorithms -A Personal Insight: 

People have now started wondering why these cute, hairy and innocent Panda and Penguin are being brought into playing the role of watchdog on behalf of the search engine big brother. Would not they be happier in their wilderness? Why the Google algorithms are being christened after their names is best known to Google only. However, there could be some light explanations. Google might have chosen the names like Panda and Penguin for its algorithms that are supposed to keep watch on web activities relentlessly in order to draw a similarity with the nature of Panda and Penguin who keep their eyes wide open all the time. Remember the phrase 'Panda eyes' that points out to someone who has had a lack of sleep, resulting in dark circles under their eyes. To expound it in other way, it can be said that animals are the most trusted living beings on the earth. For instance, home security is indisputably best guarded by dogs. Google might have kept this aspect in mind while naming its algorithms.

Target That Google Sets:

What Google actually wants to achieve with introducing Penguin are to safeguard the interests of its users, to improve users' experience and to enhance its usability by putting a foolproof check-lid on the web spamming techniques. If it is, then Penguin is welcome. No animal lover organization should then raise their voice against using animals' name for commercial purposes.

Levity aside. SEO mavens are still under an impression that Google's efforts to check web spamming and search results manipulation practices would eventually succumb to their smarter and 'circumventive' tactics. Someone would come up with methods to dodge notice of these algorithms someday and they would refresh their black hat SEO practices once again. It seems to be a relentless game that would continue to exist till the end-day of the web world. Now, it is to be noticed who of them becomes able to win over the game.

That ethics survive all attacks is universally true. To be honest, there is no denying of the fact that Google would come to be a winner at the end of the game. The intention of this search engine is very clear and stands to support only those practices defined by ethics. It does never appear to be having any hidden plan to ban SEO altogether as apprehended by many optimization professionals. It wants to promote ethical SEO practices instead.

This is why algorithms like Panda and Penguin are being introduced in order to keep relentless watch and control over the optimization activities across the web. They would monitor if the terms of service as stated by Google regarding use of contents, keywords, and linking methods are being observed to the letter by the optimization professionals or not. If any of them are found out to be non-compliant with the Google's terms of service, they would be duly penalized. Majority of web pages have already been hurt in terms of their rankings due to the surge of these algorithms.

What Google Wants From Optimization Professionals:

i) Original Contents, including image contents and text contents

ii) No keyword stuffing

iii) No use of unethical link schemes that help propel sites' rankings higher

iv) Better user experience by returning higher quality sites in search results

v) Minimum use of industry jargons in contents

vi) Only white hat SEO methods be used

vii) Fulfill information needs of web users

viii) Reduce web spam counts to zero

Any attempt to fill out Google's archiving system with spam information would get a harsh bounce. Penguin would just brush them aside and view them as crap contents. However, it is now at least clear that Google doesn't want SEO perish altogether. What it wants is to wipe out bad optimization practices that aim to enhance rankings of their target web pages through promiscuous practices.

Stop spamming the web and refrain from manipulating the Google search results by violating proper keyword-use ratio and link schemes. If white hat methods are followed fully, Google Penguin won't penalize sites by devaluing their page ranks. It would reward instead. One thing is palpably true that search engine results pages (SERP) after Panda impact are far better than never before. Internet is expected to be free from all spammed information with Penguin algorithm advent.

Article Source: http://EzineArticles.com/7065322

Google Penguin: The Algorithm Aims To Fight Back Web Spamming SEO Practices

Google stands firm to fight back black hat SEO practices. It vows not to let its search results spammed with egregious and crap contents. To reach its mission, Google has introduced Penguin algorithm. With the introduction of the Penguin, tracking system to distinguish 'black hat web-spamming practices' from 'white hat practices' would further be bolstered in the aftermath of the Panda update.

There are several SEO shortcuts and methods that help rank undeserving web pages higher. This might not work anymore. An aquatic, flightless and feathery bird of Antarctica has been brought out to keep watch on search engine optimization activities. It would keep tab over whether the websites are using original contents that can provide great user experience, using lesser amounts of industry jargons and fulfilling information needs of users.

5 Prime Roles of the Penguin:

i) Stop aggressive black hat web-spam tactics to manipulate search engines

ii) Scrutinize originality of website contents and promote high-quality contents

iii) Increase ranking of those pages that provide great user experience

iv) Look if the sites are using too many industry jargons

v) Give higher ranks to faster sites with better crawl-ability

Post-Penguin Scenario & Webmaster's Role:

Penguin would reward higher quality sites with greater search visibility and reduce the rankings of those sites with cheap contents. Linking tactics to pages with 'no relevant information' would no longer be able to influence search engine mechanisms after the arrival of the Penguin.

That is why webmasters are asked to present those contents (both image-contents and text-contents) that are nearer to the understanding of the common users. They need to cease themselves from appeasing search engine algorithms. The contents that users find friendly and useful need to be used in the web pages instead. Penguin would penalize the sites which contain fake and copied contents and allow manipulative search engine optimization practices.

Post-Penguin Apprehension:

Post-Panda scenario fueled an apprehension of an ensuing end of the search engine optimization industry. Then, Penguin came. It aggravated the fear further. Many of the SEO professionals started to think that Google was out to put an end to the SEO industry altogether, thereby finishing SEO as a career-line.

Honestly speaking, this big brother of search engine community (as per the numbers of web searchers) has no such intention at all. What's intended is that optimization professionals must ensure elimination of all types of 'black hat practices', such as extensive keyword stuffing and link manipulations.

Google instructs the webmasters not to try to manipulate and mislead its algorithm texture. Rather, they should focus to improve the usability of their sites, create original contents and build faster sites. In doing so, both web users and search engines would get greater user experiences. Page ranks would then automatically get improved.

Conclusion:

The intention of Google is now very clear. It has no ill-feeling against SEO altogether. What webmasters are asked to follow are the terms of service of this search engine that plainly speak of allowing 'white hat' optimization practices only. If it becomes successful in achieving its mission, it would definitely be good for common web users because they would then land directly and quickly on those web pages that have truly relevant information they have been browsing for. It would also increase user experience of using Google as a search medium optimally. So, when this is the focus and it is all about enhancing quality of the search results, it is also a responsibility of the optimization professionals to extend their cooperation in this regard.

Article Source: http://EzineArticles.com/7060794