The verdict is out!
Social customer engagement is better performer than conventional customer
service. Look into the organizational efforts ensuring customer service where
you’ll come to know how they’re leveraging social and mobile technologies!
Customers feel comfortable by sharing their views, putting their inquiries, and
getting an issue resolved through social channels. As a result, a rapid shift
to social media engagement is visible in organizational efforts to gain
positive impact from them.
Facebook, Twitter,
etc. are the examples. Customers are turning to them whenever they plan to
purchase anything, want to be vocal about a bad service experience, or seek to
collect a feedback of an item in a matter of seconds! It is reported that over
30% of customer service inquiries are initiated over social channels. Take a
tour around Facebook and Twitter to understand how efficiently they are
handling customer service requirements.
As the whole world is
coming into your hand-grip, companies are moving to mobile customer service.
Platforms, tools, technologies are changing the way of interactions by ensuring
expediency in the foreseeable future.
Social customer
engagement is the key takeaway for better customer service. Explore various
social channels to know how they are allowing companies to build deeper and
more intimate relationships with customers as long as they can promote
peer-to-peer engagement and provide relevant and timely information as and when
required.
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